Today I was searching for the keyword “emirates driving” to locate Dubai Emirates Driving Institute website and I came across this on the search result

Dubai Emirates Driving Institute bad seo

I was shocked to see the description in the search result ;-). Then I inspected the code of the website which gave me lot of information ..

<title>Emirates Driving Institute – Home</title>
<meta name=”description” content=”Joomla – the dynamic portal engine and content management system” />
<meta name=”keywords” content=”Joomla, joomla” />
<meta name=”Generator” content=”Joomla! – Copyright (C) 2005 – 2006 Open Source Matters. All rights reserved.” />

Now it is very clear to me that meta tags are really important to search engine optimization. And emirates driving school website is driven by a famous open source application named Joomla 😀