Flip Media dominated the Interactive category of the 2nd Dubai Lynx Awards, the leading creative advertising competition for the Middle East and North Africa, bagging 4 of the 15 awards. Flip Media’s work for Emaar’s Burj Dubai garnered a Silver, while their work for Nakheel’s Ramadan campaign, MBC2’s Movies in Motion portal and the experimental website “My City Soul” earned three bronzes, giving Flip the highest tally of any agency in the Middle East.
According to Regional Account Director Yousef Tuqan Tuqan, these awards validate Flip’s approach to their work. “We’re extremely pleased by our recognition in these awards. Flip has always placed a premium on the development of solid creative work that delivers on our client’s business objectives, and it’s great to win creative awards for sites that are commercially focused.”
Flip Media is no stranger to creative awards, having been the first Middle Eastern agency to earn the coveted Macromedia Site of The Day, as well as 35 other awards in the last few years, including four Summit International Awards and a Cannes Cyberlion.
According to Tuqan, “All our awards this year have one thing in common, which is that they were the product of a lot of teamwork and thinking with our clients. Far from being considered a ‘fifth wheel’ on our client’s agency rosters, we are now being engaged as an integral part of the communications plan, and it shows in the depth and quality of thinking behind our award-winning sites.”
Dinesh Lalvani, Group Creative Director at Flip says “we had hoped for a Gold award for some of our stronger entries, but we are honored to have had so much of our work awarded. We’re very impressed by the quality of the judges and of the other awarded entires, and are pleased to see that Interactive work is being given the attention and respect it deserves in such a prestigious festival. We have some great work in the pipeline for 2008, and we look forward to an even stronger showing in future editions of the Lynx. ”
About Flip Media
Flip Media was founded in 2002 and has offices in Dubai, Bahrain, England, India, Germany and South Africa. A wholly owned subsidiary of Flip Holding Ltd. Flip Media is the largest, independent, interactive media consultancy in the Middle East, providing award winning creative work to regional and international accounts. Flip Media also develops unique interactive media products and technologies, such as streaming broadband services, 3rd party verified and online media tracking services for advertising and media agencies in conjunction with technology partners and affiliates. Flip Media Investments Ltd. is a privately owned company registered in the British Virgin Islands (BVI)
About Dubai Lynx
Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 1st Dubai International Advertising Festival will bring to the Middle East and North Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The 2nd Dubai Lynx awards, which are part of the Festival, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing, Media and Interactive advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the MENA region.