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Publicis Groupe Acquires Flip Media, Leading Middle Eastern Digital Agency

Publicis Groupe announced today its acquisition of Flip Media, a leading digital agency in the Middle East. The agency will be folded into Leo Burnett Worldwide and will retain its name.

Founded in 2003 and headquartered in Dubai (UAE), Flip Media has more than 100 employees across the Middle East and India, and has worked with some of the region’s most well-known brands. The agency provides end-to-end digital solutions, including strategy, design and production, content and delivery, and technology across all platforms. In the years since its inception, Flip has been recognized across the region for its award-winning creative and pioneering technology. Its founders, Martin Diessner and Dinesh Lalvani, will continue to be involved as non-executive directors with Flip and Yousef Tuqan will remain CEO reporting into Leo Burnett’s Middle East North Africa CEO, Raja Trad.

“Flip Media is a strategic and cultural fit for our company, and we believe its service offering of digital strategy, design, production and content delivery will be a perfect complement to the incredibly strong digital presence we have built across the region,” said Tom Bernardin, CEO of Leo Burnett Worldwide.

“This acquisition is the logical next step for Flip,” said Dinesh Lalvani and Martin Diessner, co-founders, Flip Holdings Ltd. “Integrating with a global network gives us the opportunity to provide a strong foundation for through-the-line communications strategy with digital at its core. We’ve been lucky to have the talent and dedication of a strong management team, which has been integral to the success we’ve had. Being part of Leo Burnett and the larger Publicis Groupe family will bring with it access to more clients, people and resources, all of which are key to take a company like ours to the next level.”

“Leo Burnett’s commitment to all its partners is to deliver a complete communication solution across all channels,” said Raja Trad, CEO of Leo Burnett MENA. “Today’s acquisition of Flip Media not only strengthens our offering but, more importantly, represents an important investment in strengthening our digital offering to the benefit of our clients’ businesses. Our mission is to ingrain digital thinking into every aspect of Leo Burnett’s work and culture. With Flip Media’s outstanding track record in their space, we are confident that all of our clients will appreciate our strategic plan to be an unquestionable leader in digital communication.”

Trip to Arabnet Shift Digital Summit in Beirut

Last week I got an opportunity to do a presentation in Arabnet Shift Digital Summit about iPhone development. This took place at Beirut in Lebanon. The submit was held for three days and was an outstanding experience for me. Had a chance to meet lot of people from the middle east region.

On the second day Arabnet team took us for a tour to Downtown Beirut. The city is very old and has so much history. They had rebuilt the city for the eight time after the war. The city traffic was horrible and that was the moment I felt so proud about Dubai’s traffic. The most annoying thing about the city is the taxi, you can get easily ripped off if they find that you are a outsider. There is no meter for any taxi and everything is random. You won’t believe I ended up paying different amount every day from the hotel I stayed to the submit. Food was so yummy and I enjoyed the grills so much. If any one is going to Beirut make sure you try out Shish Taouk.

Naviflix – One stop solution for movie lovers

About three months back we had this conversation in our office lounge after we had released an app for What next ?

After a series of discussions we understood that so many of us @flipmedia were hard core movie buffs. Watching movies in the cinema was on the top of our entertainment list. From the list of suggestions, movie app scored number one. We had brainstorming sessions on what next and how can we go about building this app?. We did some rough sketches and kind of finalized on the final working version and it’s features.

Our creative team began their magic on the wire-frames and gave application the best look and feel. Technical team got final designs in few days and started working on the app code. Before starting the actual work we had to make sure that we did not repeat the mistakes we encountered during the first app production. Thanks to our creative team as they made our life harder with a nice but difficult to implement design.

Our challenge was to give the same look and feel and at the same time make the application responsive. Our creative team started working on the application icon. You can see how the logo got evolved

After working on the app for 5 weeks we completed the first version of Naviflix 1.0 and submitted to app store. Thanks to Google, Apple SDK Documentation and some great forums, without those references we would have been lost. After submitting the app we could not just wait, and we started testing it with our friends. They reported few bugs. We worked on them as fast as we could submitted version 1.1 to app store.

Naviflix Demo

Would like to hear your comments and suggestions on how we can improve the app. You can purchase Naviflix on the app store for USD 1.99

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