ABC ELECTRONIC announces today that Brand Central Software Limited, the ad serving company, has registered with them as an Associate Subscriber and will be working with ABC ELECTRONIC to support industry-agreed standards through the services they offer.
The ABC ELECTRONIC Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (www.jicwebs.org).
Martin Diessner, Director of Brand Central Software comments:
“Getting Brand Central system audited by ABC Electronic is just a natural step for us to provide our clients with additional assurance and technical validation of Brand Centralâ€™s ad server tracking reports. Transparency and independence in online media tracking are key concepts to all digital media investments and Brand Central has always been at the forefront of developing cutting-edge solutions supporting these ideas.”
Richard Foan, Managing Director of ABC ELECTRONIC comments:
â€œWe are delighted to welcome Brand Central Software as an Associate Subscriber, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABC ELECTRONIC and JICWEBS.â€
The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABC ELECTRONIC, to ensure everyone is working towards the same goals, so providing added value to ABC ELECTRONICâ€™s clients. Associate Subscribers can also participate in the ABC ELECTRONIC Internet Technical Group (ITG) meetings which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.