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Abu Dhabi Veteran Journalist Launches First Professional Blog Dedicated To UAE History, Culture And Traditions

ABU DHABI, UAE, 19.08.2017Traditzia ( is the first digital magazine written in blog format dedicated to the arts, culture, heritage, history and traditions of United Arab Emirates in particular and the Arab Gulf in general.

Since its launch, on June 12, 2017, Traditzia has witnessed a remarkable growth, reaching over 1,000 readers monthly and over 6,800 social media followers.

Stories such as the history of photography in Arabia, as old as the first photographic camera, myths and superstitions hidden in the patterns of Arabian jewellery, the oldest hotel in the UAE, built as a wedding venue for HH Sheikh Khalifa bin Zayed Al Nahyan, the UAE President, have attracted readers not only from the UAE, but also from USA, UK, New Zeeland, Japan, Tunisia, India and Saudi Arabia.


“I’ve launched Traditzia with the English language expat communities in mind. Non-Arabic speakers living in the UAE and elsewhere in the Arab Gulf countries, or those interested in this region, have limited resources to information about the history, culture and heritage of the Peninsula. As expected, a lot of material is published in Arabic language, but in English there are only a handful of books on these subjects and even those are hard to find,” said Silvia Radan, the founder and editor of Traditzia.

A veteran journalist based in Abu Dhabi, UAE, Silvia Radan has over 20 years experience in media, the last 11 years being in the UAE. She worked as a senior journalist for Khaleej Times, where she covered mainly the local arts, culture and heritage topics, as well as the hospitality industry and environment. She is also an author with essays published in two books: she wrote the UAE history chapter in Time to Shine, a coffee-table book published by the UAE Ministry of Economy; and an essay on visual communication published in 20, a Higher Colleges of Technology anthology marking its 20th anniversary, a book of essays written by various Nobel Prize laureates, world leaders and world renown environmentalists, economists, academicians and writers.

“Over the years, I’ve created an incredible amount of research and have access to plenty of sources and resources. The reason I came to Abu Dhabi all these years ago was to discover the Emirati culture, lifestyle and traditions. I’ve made many friends among them, friendships as strong as family bonds that led to expanding my horizon about their roots,” added Ms. Radan.

For now, Traditzia is a weekly blog, with new material published every Wednesday. Apart from the main blog articles there are also a section for upcoming events related to the website’s topics and a photo gallery with all images available for sale.

“I encourage all my readers to interact with Traditzia. Send in your comments, thoughts and suggestions. Do you have a specific subject you would like to know about? Send me an email suggesting a topic! You may find contact details on the website itself – – or on Traditzia’s social media channels – Facebook, Twitter and Instagram,” concluded Ms. Radan.

Sheikh Mohammed launches UAE Pioneers

The UAE Pioneers initiative recognising leaders of progress in the society has been launched for its second edition, ahead of the 44th National Day.

Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, called on the community to nominate “creative citizens” serving their country through their ideas and visions.

“This initiative is an effort to thank and honour these creative citizens who have left their imprints in the UAE’s progressive march, and their contributions will always be appreciated by the people of this country,” said Sheikh Mohammed.

Forty-three people were honoured last year, including the first doctor, inventor, professor, broadcaster, policewoman and other personalities, he said.

“By honouring the pioneers, we want to inspire in every person in the UAE the quest to attain the first position in their field of work and specialisation.

“We want to immortalise their names in history just as they have immortalised the name of the UAE through their work.”

The initiative is part of the National Day celebrations on December 2. Emiratis can nominate themselves or others as pioneers in areas including education, health, the economy, military, sport and innovation.

Click here to nominate for UAE Pioneers

Publicis Groupe Acquires Flip Media, Leading Middle Eastern Digital Agency

Publicis Groupe announced today its acquisition of Flip Media, a leading digital agency in the Middle East. The agency will be folded into Leo Burnett Worldwide and will retain its name.

Founded in 2003 and headquartered in Dubai (UAE), Flip Media has more than 100 employees across the Middle East and India, and has worked with some of the region’s most well-known brands. The agency provides end-to-end digital solutions, including strategy, design and production, content and delivery, and technology across all platforms. In the years since its inception, Flip has been recognized across the region for its award-winning creative and pioneering technology. Its founders, Martin Diessner and Dinesh Lalvani, will continue to be involved as non-executive directors with Flip and Yousef Tuqan will remain CEO reporting into Leo Burnett’s Middle East North Africa CEO, Raja Trad.

“Flip Media is a strategic and cultural fit for our company, and we believe its service offering of digital strategy, design, production and content delivery will be a perfect complement to the incredibly strong digital presence we have built across the region,” said Tom Bernardin, CEO of Leo Burnett Worldwide.

“This acquisition is the logical next step for Flip,” said Dinesh Lalvani and Martin Diessner, co-founders, Flip Holdings Ltd. “Integrating with a global network gives us the opportunity to provide a strong foundation for through-the-line communications strategy with digital at its core. We’ve been lucky to have the talent and dedication of a strong management team, which has been integral to the success we’ve had. Being part of Leo Burnett and the larger Publicis Groupe family will bring with it access to more clients, people and resources, all of which are key to take a company like ours to the next level.”

“Leo Burnett’s commitment to all its partners is to deliver a complete communication solution across all channels,” said Raja Trad, CEO of Leo Burnett MENA. “Today’s acquisition of Flip Media not only strengthens our offering but, more importantly, represents an important investment in strengthening our digital offering to the benefit of our clients’ businesses. Our mission is to ingrain digital thinking into every aspect of Leo Burnett’s work and culture. With Flip Media’s outstanding track record in their space, we are confident that all of our clients will appreciate our strategic plan to be an unquestionable leader in digital communication.”

Moved to new hosting Media Temple

For a very long time I was a happy customer with hostgator. Recently I faced couple of downtime with the reseller hosting package. For some reason due to another account the apache kept dieing without notice. So I decided to move my blog to cloud based hosting. Couple of months back my colleague Shuja had suggested me about Media Temple. Now I thought it was the right time to move.

I subscribed for Grid Service hosting which is for 20$ monthly. After moving my blog I did a load test and it seems to be pretty stable.

The good thing about this hosting is for 20$ you get fixed 1000 hours of GPU. And based on load and usage it gets consumed. Suppose if you see a sudden spike in the traffic your website will be scaled automatically. If you cross 1000 hours it charges 10 cents per hour. If anyone is looking for scaling your website I suggested you do a test drive with media temple.


Flip Media unveils the Unofficial Dubai Metro website

mydubaimetro.comDubai–With residents eagerly awaiting the launch of the Dubai Metro, Dubai’s biggest infrastructure project, Flip Media today unveiled, a non profit portal designed and developed to provide residents of Dubai with a practical and usable guide to all things related to the Metro.

The one stop shop website offers key information and helpful tools such as a journey planner and fare calculator, information about each station stop as well as downloadable pocket maps.

“We saw a gap in the market where people, including ourselves, were curious and hungry for more information about the Metro,” said Yousef Tuqan Tuqan, CEO, Flip Media.

Dinesh Lalvani, Managing Partner of Flip added, “We’re bringing the best of web and technology to help people discover not only the basic information about the services available, but also help connect with fellow commuters. The idea is to make the metro not just about the destination but also about the journey and experience.”

The community portal gives users to post comments, blog and share photos and useful tips about the metro. The website is scalable, allowing for the addition of new technology and tools.

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