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Website content and search engine optimization

Past few months I have stopped blogging much. I was doing a small study on search engine optimization on my website. What happens to my existing traffic if I stop putting fresh content on my website. The result was quite expensive. There was steady drop in my traffic. I was thinking the old links in my website should give me the same traffic as it was before. Sadly that didn’t happen. Instead my referrals dropped every month. So I got really scared and started back my posting regularly from this month.

Website content and search engine optimization

During the time all posted in my blog was all scarp and totally means nothing in the content. Which again degrades the quality of the content my website is providing in the eyes of search engine. So again this added to my expense list.

The next stupid thing I did was changing my blog theme. In that I missed some important search engine optimization checks. Where most of my urls didn’t have trailing slashes. This caused a big difference in my PageRank distribution in my website. And I notice there was not update from Google on PageRank for a more than 3 months now.

From my past three months experiment which was really an expensive one these are my conclusion

1. Always keep your content addition to website in a steady pace. It should not be added all at the same time nor at irregular intervals. It makes easy for the search engine to analyze the freshness provided by the website. If it is in a regular interval then your website can get good rankings in the search result. Google always looks for fresh content for the particular keyword. If your website has a good article for that keyword and if it is a fresh content then there is lot of chance for your website to come in top results. Fingers crossed.

2. If you don’t have any good article or news to write about in your website then don’t. I did that mistake of blogging about my crazy laziness crap in between when I had a guilty feeling that my blog is dead for a while. This is totally wrong. You are spoiling your website reputation in search engines point of view. There is a chance of increasing your bounce backs more. For a blog generally the bounce back is more and which is normal. For a website which concentrates on products or service this will be really bad.

3. Be very careful while you change your website template. See that all the main urls of the website stays intact and your link distribution was as good as it was before. If the search engine detects sudden change in your website depending on your website rankings it will try to update all your links. If some links are missing or if your links distribution was not good enough you might loose some page in the course of doing. Which is really bad for the search engine optimization. For stupid blog like this it is not a issue at all. If the website means bread and butter for your daily life then be very careful when you do something like this. One suggestion is to see that sitemap.xml etc are correctly placed and updated. Please don’t change the url structure unless it is really necessary.

Wow that is so much for now. I have some real good experience playing with Google Adsense and still doing some more experiments. Will post about it sooner 😉

23 Comments

  1. You’re doing pretty well for the type of blog you have, it seems, and you’ve made some really good observations. Search engines are really tricky things to understand and master, if they can even be mastered. I think continues experimentation is the key, but that also means running the risk of changing too much so users will be unhappy. It’s a tricky balance.

  2. Fully agree with you, it’s the content that is key. There is no cheating, and you need ‘proper’ content.

    I think it’s not only about Google/MSN/Yahoo, it’s about real people. If you have relevant content (e.g. about WP plugins) that makes people like WP programmers coming back to your site, then this is a real added value and gets you ‘real’ traffic, which is what you are looking for.

    Enjoy playing around 😉

  3. Pingback: Website content and search engine optimization at eMedia Daily

  4. Search Engine Optimization is really a tough job to do. Don’t you think so? But, Your blog contains good info on that. GOod work! Congrates! But, I take a little care for SEO about my websites. I do not want to spam this blog by discussing about my website. But for adding to your knowledge I would like to tell that I have made a wonderful tool for internet marketing. You do not need to SEO your website to get any traffic. You will get thousands of customers & referrals in few days only and this is GUARANTEED! and WITH NO EXTRA COST. You can see the proofs of INCOMES uploaded by the customers, there are many. NO SEO, Articles or anything is required. A TONS of reviews available with PROOFS! Again, Getting back to your blog, I would like to suggest something more, You have already done a great job. But, it would be more interesting if you add some more articles in it regarding sEO. What I like most in your blog and would appreciate from heart, is the simplicity of the language, Keep it up! Thanks for sharing such a great information. But would like to discuss one thing. How much do you think is the optimum cost of SEO? It does not matter you pay or not. But what it should be? Let this discussion going on. Waiting for your reply. – Thanks – Regards

  5. Getting your site found in the search engines can be done cheaply. There are 3 things your website should have: keywords throughout the site, good Titles using your keywords (Titles are at the very top of your browser), and links pointing to your site. To find links, go to Google and type in your keywords along with the word ‘directory’. For example, if your site sells auto parts, then you would type ‘auto parts directory’ (without the quotes) into Google. This will give you a plethora of links to submit your site to. Good luck!

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  11. hiya. good info. It’s kinda interesting though, that most people do everything by hand. Really! For somethings it’s just obvious that it should, like ppc and seo. really!

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